AI Insights · Timothy · July 2022
Top 5 Drawing & Coloring Apps on iOS in South Africa - Q2 2022
Discover the performance of the top 5 drawing and coloring apps on iOS in South Africa during Q2 2022, with insights into weekly downloads, revenue, and active users.
The second quarter of 2022 saw interesting trends in the performance of the top drawing and coloring apps on the iOS platform in South Africa. Below, we delve into the weekly downloads, revenue, and active user metrics for these popular apps.
Happy Color by Numbers Game by X-Flow experienced a notable increase in weekly revenue, peaking at around $52 in the final week of June. Weekly downloads showed a mixed trend, with a significant rise towards the end of the quarter, reaching 874 downloads in the last week. The app's weekly active users ranged from approximately 4.7K to 4.2K, with a slight increase to 4.8K in mid-June.
Color by Number：Coloring Games from Wildlife Studios saw steady weekly revenue, with figures fluctuating around $400 throughout the quarter. Downloads varied, peaking at 750 in early April and closing the quarter with 745. The app's active users hovered around 2.9K, with a peak of 3.1K in the last week of June.
DIY Keyboard 3D by Crazy Labs had a quieter quarter with no revenue reported. However, the app saw a fluctuating download trend, reaching a high of 487 in mid-April before declining to 210 by the end of June. Active user numbers followed a similar pattern, peaking at 460 in mid-April and settling around 227 by the quarter's end.
Colorfy: Coloring Book Games, another offering from Wildlife Studios, saw its weekly revenue peak at $489 in early April before stabilizing around $272 towards the end of June. Downloads were relatively stable, with a high of 376 at the start of the quarter and 348 at the end. Active users ranged from 910 to 902, showing a slight dip mid-quarter.
Lastly, Sneaker Art! Coloring Game by TapNation had a varied performance. Weekly revenue was low, with a peak of $21 in late April. Downloads showed a declining trend, from 1.1K in late March to 151 by the end of June. Active users also decreased from a high of 2.6K in early April to approximately 1K by the end of the quarter.
These insights highlight the dynamic nature of user engagement and monetization for drawing and coloring apps in South Africa. For more detailed insights and data, visit Sensor Tower.
